QR codes are becoming increasingly common on everything from retail print ads to point of purchase displays and catalogs. Shoppers are scanning the codes to get discounts, watch videos or product demos, or even make purchases. QR (short for Quick Response) codes are a specific matrix barcode readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background.
QR code added to a promotional product are a great way to target younger, social users – college students, 20-somethings, and those who have active digital lives – but they aren’t just for the young and fashionable. They can be used in professional environments, not only replacing business cards for contact-sharing during busy conferences, but also as a way to set up virtual meetings or create limited-duration special events of all types with a single scan of a cell phone.
The QR code provides end users with a seamless bridge between print, online and mobile content and allows one-stop access to information and promotions.
Contact us to find out how your business – large or small – can use QR Codes in a number of innovative ways.
